Inspired by old fashioned rugs, this collection,
carried out using the kilim technique, recovers the
essence of the rug, both in its texture and in its
use. For the desert nomads, a house is built on a
rug, as rugs originally served to protect people
from the ground. They represented an object of
daily use, as well as providing comfort, they also
defined the space.
Over time, the rug has become a decorative
element and a vehicle for cultural messages. The
Medina collection represents the modern day
transformation of tradition. Its classical essence
is achieved thanks to its handcrafted production
in the north of Pakistan using a very old and
traditional technique; the kilim.