ZENITH @ SID2010...

Many thanks to everyone who visited ZENITH Melbourne at Saturday In design 10.

Over 2600 guests visit our new showroom on Friday night and Saturday.

We had a fantastic time and we appreciate your support!
Many thanks to BOLON for being our partner again and to WOODHEADS for collaborating with THE PROJECT and creating our theme BE and the 7 deadly Sins.
SLOTH: Be relaxed PRIDE: Be confident ENVY Be desirable GREED Be material LUST Be sexy WRATH Be angry GLUTTONY Be hungry

Special mention to Emma Foster at Woodhead who worked tirelessly with graphics and layouts.
Special thanks to the wonderful team from RMIT visual displaySharleen Axisa, Claire Mounsher, Kait Nolde, Madelyn Kremler and Marita Calero for creating our gorgeous BEDAZZLIER!

+ FRIDAY
The event opened with our VIP party on Friday for official launch of the new Formway Be chair attended by over 350 guests. The food complimented our B theme...with burgers and bratwurst....B Boy Don dancing and of course Beatles music!
Our international guest Kent Parker from Formway NZ (design team for the new Be chair) officiated the evening.

SATURDAY
The buses and guests arrived and Saturday In design ‘10 was in full swing by 9am.
It was great to watch everyone swooning around on the Be chairs!
Making their way up to level 2 where we launched our new LUNAR workstations with B BOY DON dancing to the Beatles WE CAN WORK IT OUT.
On the top level we launched the Charles Wilson collection, LOTTUS collection from Enea Spain, Toga lounge chair, Fleur chairs, Casper Beam and Zenith side chairs from Allermuir. All this was complimented by our new Ellis collection, WB stools & tables, Boxa stools and Stone stools.

Those who reached the final sin enjoyed Ed Dixons gigantic brownie BE HUNGRY...and not a skerrick was left!!
And finally Kent Parkers talk was amazing at 4pm....before we opened the bar!

SID2010